A website analytics program records website traffic such as the number of webpages viewed, visitors, traffic sources etc over hours, days, weeks, months and years.
Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. But Google has recently announced that Analytics is getting replaced by Google Analytics 4 starting 1 July 2023.
This means that the existing Universal Analytics properties will stop processing new data.
The main differences are that Google Analytics 4 is:
- Event-based while UA is session-based. In other words, the ability to track events like button clicks, video plays, and more.
- GA4 offers Cross-device tracking giving visibility into the customer journeys across all of their website, mobile instances and apps.
- It uses machine learning technology to share insights and make predictions.
- And its privacy-friendly not relying on cookies like GA does.
We recommend making the Switch to GA4 as soon as possible so your GA4 account can gather the data needed for automated insights. You should also export out all your historical GA data.
If you need advice or help contact kurl web – Newcastle and Maitland small business website specialists.