A Coming Soon page is a placeholder that announces that your actual website is on the way. It’s basically a temporary home page heralding the imminent arrival of your amazing website.
Coming soon pages are usually designed to:
- generate anticipation for the future website
- generate leads
- get noticed by search engines before the full website launch.
RAISE BRAND AWARENESS BEFORE YOUR WEBSITE LAUNCH
When you publish a Coming Soon page before your full website is live, it helps raise brand awareness and create a buzz around your impending website launch. Branding and content such as a logo, an image, a message or description can get your target audience excited about what’s to come when your site goes live. Prospective customers will be keen to find out more!
It might not be super obvious, but a Coming Soon page can also be a great way to source potential customers before you’ve even launched. For instance, with an email subscription form with a strong CTA (call to action) you can start to build a network of potential customers. Additionally, by linking your social media accounts you can cross-promote and let more people know about your business.
JUMP-START YOUR RANKING IN GOOGLE
SEO is another big reason to get a Coming Soon page up well ahead of time. A palceholder page can actually help you jump-start your ranking in Google. Search engines give older, more established, domains more authority. Your new domain has to start from scratch to gain trust. This takes time. So, to cut down on some of your wait, get your domain (via the Coming Soon page) active as soon as you can.
NEED A COMING SOON PAGE FOR YOUR BUSINESS?
To find out more about how kurl web design Newcastle, Maitland and Hunter Valley can create buzz for your business with a cracking Coming Soon or Placeholder webpage, contact kurl web.